I N I T I A L I Z I N G
Hi There, I am Joe

Innovations for the Digital World

I break down complex user experience problems to create immersive focused gamified solutions that connect billions of people

Become a
Pro Innovator
UI
UI
Behind the Pixels

Demonstrated Success

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Years of Experience
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Projects Completed
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Products Launched
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Patents
Behind the Pixels

Measuring Success By Numbers

  • 01. Web Development

    We create custom web applications tailored to your business — everything from real-time dashboards and client portals to eCommerce platforms and SaaS products. Our team...
  • 02. Website Design

    Conducting qualitative and quantitative research to understand user needs, behaviors, and pain points. Utilizing methods such as surveys, interviews, and usability testing to actionable insights.
  • 03. Content Writing

    Conducting qualitative and quantitative research to understand user needs, behaviors, and pain points. Utilizing methods such as surveys, interviews, and usability testing to actionable insights.
  • 04. Game Creation

    Conducting qualitative and quantitative research to understand user needs, behaviors, and pain points. Utilizing methods such as surveys, interviews, and usability testing to actionable insights.
Behind the Pixels

Recent work and Product launches

Behind the Pixels

My Experience, Education & Awards

Director of Emerging Technologies
Starbucks

Lead the ideation, product development, architecture and proof of concept to pilot deployment of digital products leveraging emerging technologies.

2023 - 2025
Innovation Lead/Software Engineer III
NCR

Lead developer for product/solution architecture, business case development and building cutting edge business solutions with a focus on ATM hardware, hospitality, retail and smart branch IoT.

2017 - 2023
Director of Operations and CTO
Perfomatix Innovations

Founder and CTO of startup leading customer acquisition, product definition, design thinking strategy, and development for digital products. Successfully launched multiple startup companies building and architecting their solutions from idea to scalable MVP solution.

2015 - 2017
University of Dayton
Post Masters in Marketing

Specialized in marketing research and internet marketing.

2002
University at Buffalo
Masters in Business Administration

Concentration: Management Information Systems

1999
University at Buffalo
Bachelor of Arts in Economics
1996
Most Surprising Hack Week Award
Starbucks

Innovation award for marketing concept

2024
Research and Development Distinguished Excellence Award
NCR

Innovation award for smart banking concept

2018 & 2021
U-Verse Virtual Hackathon winner
AT&T

Smart TV application concept for sports TV engagement

2014
Development
Design
Development
AI
Video
Design
Gaming
Development
AI
Design
Video
Gaming
Development
Design
Development
AI
Video
Design
Gaming
Development
AI
Design
Video
Gaming
MY Awards

The Tools and Techniques

Unity 3D

I have had the opportunity to work on several gaming and XR projects in Unity. Also authored an book published by Apress
92%

WordPress

Designed and successfully launched 50+ websites on WordPress for small businesses, churches and non-profits
90%

Emerging Technologies

Researching and developing prototypes leveraging emerging technologies like AI, AR, VR, IoT, Drones, Robotics, etc.
90%

Innovation

Innovation leader with 20+ patents and extensive experience in both startup and Fortune 500 corporate innovation
99%
CLIENT FEEDBACK

Hear From My Clients

Behind the Pixels

Let’s Get In Touch

I design and code beautifully simple things and i love what i do. Just simple like that!

    Ready to Collaborate and Let’s Make Magic Happen?

    Have a project in mind? Let’s work together to bring your vision to life.